Privacy Policy

---

1. Information We Collect

1.1 Personal Information You Provide

When you create an account, place an order, join our mailing list, or contact us, we may collect:

• Name
• Email address
• Billing and shipping address
• Phone number
• Payment information (processed securely by third-party payment processors)
• Order history
• Customer support messages

1.2 Automatically Collected Information

When you browse our shop, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Pages viewed and time spent on site
• Referring URLs
• Cookies and similar tracking technologies

1.3 Cookies and Tracking

We use cookies and similar technologies to:

• Enable essential site functions (shopping cart, login, checkout)
• Analyse usage to improve our website and product offerings
• Remember preferences
• Deliver relevant marketing or advertisements (if applicable)

You may disable cookies through your browser settings, but some features may not work properly.

2. How We Use Your Information

We use collected information to:

• Process and fulfil orders
• Communicate order updates and delivery information
• Provide customer service
• Personalize your shopping experience
• Send promotional emails or newsletters (with your consent)
• Improve our website, products, and services
• Detect and prevent fraud or unauthorized activity
• Comply with legal, tax, and accounting obligations

3. Sharing Your Information

We do not sell your personal data. We only share information in the following ways:

3.1 Service Providers

We work with trusted third-party companies to operate our business, including:

• Payment processors (e.g., Stripe, PayPal)
• Shipping and fulfilment partners
• Website hosting platforms
• Email marketing services
• Analytics tools (e.g., Google Analytics)

These providers access data only as needed to perform their services.

3.2 Legal Requirements

We may disclose information if required to:

• Comply with applicable laws
• Respond to lawful requests or legal processes
• Protect our rights, customers, or property
• Prevent fraud or harmful activities

3.3 Business Transfers

If Elder and Ember undergoes a sale, merger, or reorganization, customer data may be transferred as part of the business assets.

4. Your Privacy Rights

Depending on your location (e.g., UK GDPR, EU GDPR, CCPA), you may have the right to:

• Access the personal data we hold
• Request corrections or updates
• Request deletion of your data
• Object to or restrict certain processing activities
• Withdraw consent for marketing
• Request a copy of your data in a portable format

To exercise your rights, contact us at the email in Section 9.

5. Marketing and Communications

You may choose to receive newsletters, product updates, or promotions related to crystals, ritual tools, candles, and other offerings.

You can unsubscribe at any time by:

• Clicking the “unsubscribe” link in any email, or
• Contacting us directly

We never send marketing messages without permission where consent is legally required.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information.

While we strive to protect your data, no online transmission is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information only as long as necessary to:

• Fulfil orders
• Provide customer support
• Maintain legal and financial records

When data is no longer required, it is securely deleted or anonymized.

8. Children’s Privacy

Our shop is intended for customers aged 16 and over.

We do not knowingly collect personal information from children under 13.

If such information is discovered, we will take steps to remove it.

9. Contact Us

For questions about your data or this Privacy Policy, contact us at:

Elder and Ember

Email: contact@elderandember.com

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Last updated” date. Continued use of our Services indicates acceptance of the revised policy